Ch.14 - Marketing Channels and Retailing

Nike in terms of dealing with marketing channels and retailing in world are uncountable but i am going to focus more on the US. Nike has formed strategic channel alliance with almost all the big name sporting and merchandise selling store in the US. Some examples are Modells, Footlocker, Dick Sporting Goods etc... These stores help them sell cheaper versions of Nike soccer cleats to the local market throughout United States.

 Also has a direct channel distribution in each state to draw a bigger market and cleats sold are directly from the manufacturing line of Nike. Some of them are Nike Town in New York, Nike Georgetown in Washington and Nike Union Street in San Francisco. They sell original and high quality latest products in these stores.

They also do online retailing, they stock pail cleats in warehouses they have in the United States and when you order cleats from a website online they send it to you through UPS, Fedex

and other shipping companies.