Ch. 16 - Advertising, Public Relations and Sales Promotion
When it comes to advertising thourghout the world. Nike soccer cleats, advertising is done through many avenues. From bill boards, video campaigns, magazines, posters, social media etc...... These tools of advertisement take advantage of product, pioneering and comparative advertisement and i don't think there was a campaign recently to save the image of the cleat product line. Message all their advertisement emphasize is to come buy soccer cleats and to display new products in the market. To promote sales in Nike has sales deals through most of their marketing channels and non profitable organizations and frequent costumers are allowed to test new products in the market. Also when a cleat has a fault consumers have the option to go exchange and get a refund in some stores sponsored by Nike.
When it comes to advertising thourghout the world. Nike soccer cleats, advertising is done through many avenues. From bill boards, video campaigns, magazines, posters, social media etc...... These tools of advertisement take advantage of product, pioneering and comparative advertisement and i don't think there was a campaign recently to save the image of the cleat product line. Message all their advertisement emphasize is to come buy soccer cleats and to display new products in the market. To promote sales in Nike has sales deals through most of their marketing channels and non profitable organizations and frequent costumers are allowed to test new products in the market. Also when a cleat has a fault consumers have the option to go exchange and get a refund in some stores sponsored by Nike.
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