In terms of global marketing aspect of the Nike soccer cleats, retail stores are in every corner of the globe. Most soccer cleats production line are in China, Japan and other parts of Europe, Asia and Americas. They produce them in large qualities and are exported throughout the world. As far as global advertisement they feature famous footballers in the video and on the field of action. Joint Ventures with soccer stars and clubs in various countries throughout the seven continents makes them profitable as well as advertising globally also. When it comes to the global market Nike is one of the most established powerhouses in the sports business and will continue to be over many years.
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