Communication is key to keeping your costumers or target market informed of new products or upgrades made to the old products.By using mass communication technique Nike always keep their costumer in touch. The use of Internet and famous professionals to advertise their cleats; also great quality and durability of their products have made them successful from the time they started till now.
Famous players like Cristiano Ronaldo, Ibrahimovic nd Neymar wear individual brands of Nike cleats on the pitch on world's prestigious tournaments like the Champions League on TV. Also they feature in various advertisements shown all over the world. YouTube channels have been created to advertise,social media and various mass communication tools have been used to advertise cleat brand.
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