CH. 4 The Marketing Environment

Nike target market obviously would be professionals, amateurs and big companies like soccer clubs and teams at all levels. They supply their goods world wide and in places like Africa they try to subsidize the prices because people there make low income and cheap replicas for them would be a great option. Also Asian and other places in the tropics have cleats that have hard ground or flat bottoms to accommodate the ground surface. Also in the United States they have higher priced cleats because costumers are willing to pay for higher quality, prices range from 300 to 70 to suite the target market.