Ch. 10 - Product Concepts

Just like other world renowned companies that sell merchandise, Nike's products are mainly shopping and consumer products. Their main goal is to satisfy a costumers need for a soccer cleat world wide, from kid to adults. The cleats, one of the product item has four main product lines which consists of Mercurial, Magista, Tiempo and Hypervenoms. The branding is solely Nike, the company uses their ideas, brand name and the check symbol on their soccer cleat products. Also,Nike uses simple and sometimes decorative box packaging for their products. Information manuals are also put in the box to describes the products features and specifications.