Ch. 17 - Personal Selling and Sales Management

Sales management is a very important aspect of Nike and other companies like Adidas and Puma. Nike has built a very close relationship with its costumers, commercial users, professional soccer players and joint ventures; by maintain and improving the quality of their cleats up to a high quality and standard. Nike has a relationship with mostly worldwide costumers during through surveys, interviews with soccer players or a introduction of new technology to improve their product and keep buyers satisfied. In terms of the consumer scale there are several joint ventures and stores owned by Nike, that sell their shoes and cleats. Also online shopping can be done and delivered to costumers. But based on customized cleats for professional team, they manufacture them according to each players specifications and deliver them in bulk.