Ch.14 - Marketing Channels and Retailing

Nike in terms of dealing with marketing channels and retailing in world are uncountable but i am going to focus more on the US. Nike has formed strategic channel alliance with almost all the big name sporting and merchandise selling store in the US. Some examples are Modells, Footlocker, Dick Sporting Goods etc... These stores help them sell cheaper versions of Nike soccer cleats to the local market throughout United States.

 Also has a direct channel distribution in each state to draw a bigger market and cleats sold are directly from the manufacturing line of Nike. Some of them are Nike Town in New York, Nike Georgetown in Washington and Nike Union Street in San Francisco. They sell original and high quality latest products in these stores.

They also do online retailing, they stock pail cleats in warehouses they have in the United States and when you order cleats from a website online they send it to you through UPS, Fedex

and other shipping companies.

Ch.6 - Consumer Decision Making

Communication is key to keeping your costumers or target market informed of new products  or upgrades made to the old products.By using mass communication technique Nike always keep their costumer in touch. The use of Internet and famous professionals to advertise their cleats; also great quality and durability of their products have made them successful from the time they started till now.
Famous players like Cristiano Ronaldo, Ibrahimovic nd Neymar wear individual brands of Nike cleats on the pitch on world's prestigious tournaments like the Champions League on TV. Also they feature in various advertisements shown all over the world. YouTube channels have been created to advertise,social media and various mass communication tools have been used to advertise cleat brand.

Ch.5 - Developing a Global Market

In terms of global marketing aspect of the Nike soccer cleats, retail stores are in every corner of the globe. Most soccer cleats production line are in China, Japan and other parts of Europe, Asia and Americas. They produce them in large qualities and are exported throughout the world. As far as global advertisement they feature famous footballers in the video and on the field of action. Joint Ventures with soccer stars and clubs in various countries throughout the seven continents makes them profitable as well as advertising globally also. When it comes to the global market Nike is one of the most established powerhouses in the sports business and will continue to be over many years.

CH. 4 The Marketing Environment

Nike target market obviously would be professionals, amateurs and big companies like soccer clubs and teams at all levels. They supply their goods world wide and in places like Africa they try to subsidize the prices because people there make low income and cheap replicas for them would be a great option. Also Asian and other places in the tropics have cleats that have hard ground or flat bottoms to accommodate the ground surface. Also in the United States they have higher priced cleats because costumers are willing to pay for higher quality, prices range from 300 to 70 to suite the target market.