Ch. 12 - Services and Nonprofit Organization Marketing

When its comes to non profit organizations, Nike has many to help poor parts of the world. In Africa they have many recruiting programs to try players from all over the world and if they are picked they travel to different countries to continue their progress. The Nike Chance is world renowned for that supplying talent and the reason I call it a nonprofit organization even thought is not regarded as one, is they help kids show case their talent and luckily if you are given a contract, salary is more than the average. These contract make a difference in the young professionals life.

Ch. 10 - Product Concepts

Just like other world renowned companies that sell merchandise, Nike's products are mainly shopping and consumer products. Their main goal is to satisfy a costumers need for a soccer cleat world wide, from kid to adults. The cleats, one of the product item has four main product lines which consists of Mercurial, Magista, Tiempo and Hypervenoms. The branding is solely Nike, the company uses their ideas, brand name and the check symbol on their soccer cleat products. Also,Nike uses simple and sometimes decorative box packaging for their products. Information manuals are also put in the box to describes the products features and specifications.

Ch. 17 - Personal Selling and Sales Management

Sales management is a very important aspect of Nike and other companies like Adidas and Puma. Nike has built a very close relationship with its costumers, commercial users, professional soccer players and joint ventures; by maintain and improving the quality of their cleats up to a high quality and standard. Nike has a relationship with mostly worldwide costumers during through surveys, interviews with soccer players or a introduction of new technology to improve their product and keep buyers satisfied. In terms of the consumer scale there are several joint ventures and stores owned by Nike, that sell their shoes and cleats. Also online shopping can be done and delivered to costumers. But based on customized cleats for professional team, they manufacture them according to each players specifications and deliver them in bulk.

Ch. 16 - Advertising, Public Relations and Sales Promotion

When it comes to advertising thourghout the world. Nike soccer cleats, advertising is done through many avenues. From bill boards, video campaigns, magazines, posters, social media etc...... These tools of advertisement take advantage of  product, pioneering and comparative advertisement and i don't think there was a campaign recently to  save the image of the cleat product line. Message all their advertisement emphasize is to come buy soccer cleats and to display new products in the market. To promote sales in Nike has sales deals through most of their marketing channels and non profitable organizations and frequent costumers are allowed to test new products in the market. Also when a cleat has a fault consumers have the option to go exchange and get a refund in some stores sponsored by Nike.