Ch. 8 - Segmenting and Targeting Markets

Segmentation in Nike is pretty clear and obvious. Throughout the world the segmentation bases are based on, one on one customer sales, organization and groups Nike does it all. When its comes to soccer cleats Nike targets soccer players from amateur to professional levels. They sell in mass bulk to channels they partnered with and  make specially made cleats for organizations based on their players specifications. Individually the cleat brand is put into markets, stores and online stores for costumers. Demand is always high for every new product or innovation.