Ch. 11 - Developing and Managing Products

When new products are being developed, it takes long critical thinking of the design group to come up with the material choice and new cleat technology. Sometimes Nike only comes up with a new color way of an already established cleat brand like, what they always do with the Nike Hypervenoms or introduce something new overall. Before the Magista was introduced it went through several process of evaluation and testing before in was put out to the market, the video below show how the new product was made. The Magista was categorized as an innovation because for the first time knitted material was used on cleats and had since been a hit.