In the world of the soccer cleat market, the companies like Adidas, Nike and Puma are trying to come up with the newest technology in order to keep their customers happy and at the same time prevent losing them. During this conflict is either you lose some of your customers or bring more or keep making profit as consistent as possible. So as companies you try to be updated as possible and keep your costumers requirements fulfilled. Recently Adidas and Puma came out with cleats that enhances the performance of midfielders, namely the Predator Instinct and Evopower 1 respectively. To compete with their rivals, Nike invented the new knit material cleat called the Magista, first to use this technology on cleats. Which was since a hit. Apart from that created few versions of the Magista to make it affordable for certain customers in the market.
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